PROFIT FIRST AUSTRALIA & NEW ZEALAND

PROFIT FIRST® IS THE LEADING MONEY MANAGEMENT SYSTEM THAT EFFORTLESSLY CREATES PROFITABLE & SUSTAINABLE BUSINESSES – IT’S OUR MISSION TO IMPLEMENT & GUIDE OTHERS IN ITS APPLICATION TO ERADICATE ENTREPRENEURIAL POVERTY & CREATE MORE SUSTAINABLY PROFITABLE BUSINESSES!

About us

Profit First Professionals is an exclusive global membership organisation of business and financial professionals who are certified in the Profit First methodology to help their clients build highly profitable businesses. PFPANZ is the training, membership and networking hub for Profit First Professionals from Australia and New Zealand.

A Profit First Professional is known as a strategic, trusted advisor and an integral part of their client’s business success. As a member you will leverage the most recognised profit brand and methodology in the world.

Laura Elkaslassy Profit Con 2017

Where it began

Profit First Professionals was created in 2014 to help accounting, bookkeeping, and business coaching firms escape the compliance trap and start making more of a difference for their clients. Using the principles documented in the book, Profit First, co-founders Mike Michalowicz and Ron Saharyan created a one-of-a-kind membership organisation to train business and finance professionals in the Profit First Method and its application across many business structures and industries. Profit First Professionals members soon became highly sought after providers of strategic financial, operational, and personal guidance for business owners around the world.

What we do

As a company we:

  • provide Profit First resources and information to business owners
  • train business and finance professionals in the application of Profit First across all industries
  • showcase all trained PFPs for business owners to access their knowledge
  • connect business owners with trained Profit First Professionals
  • provide a community space for national and global PFPs to network and support each other
  • host Profit First training workshops and events
  • partner with companies with similar missions or who can support our members in their mission

We train Profit First Professionals to:

  • understand the intricacies and implement Profit First
  • apply Profit First successfully in their own business
  • successfully apply Profit First and measure results with clients
  • teach the Profit First Money Management Method
  • help themselves and their clients to achieve sustainable profitability
  • support their clients’ financial goals and growth
  • become a strategic, trusted advisor to their clients, integral to their client’s success

Who we are

LAURA ELKASLASSY

CEO

Our Guides

The role of our guides is to provide our Profit First Professionals with technical and business support to assist our members to grow their Profit First businesses. The guides lead weekly membership events, work 1:1 with members and provide email support for member questions.

Whether a member has a question about how best to implement Profit First for their clients, or is stuck on how to offer the best support? All they need to do is ask, and our guides are here to lend a helping hand.

IESHA DELUNE

GUIDE

Iesha is a Profit First guide and wholistic life and business coach. The foundation of her work is that a person’s authentic uniqueness holds the key to their happiness and sustainable success. Iesha brings wholistic coaching and Profit First together, to support life-long, positive transformation in life and business.

NAJMA KHAN

GUIDE

Najma is a Profit First guide and our technical expert. She is a qualified Bookkeeper, Mastery member and one of the first Australians to become a PFP. She supports our members with any technical questions about implementing profit first in their own business or supporting their clients with profit first.

MICHELLE TOLHURST

MEMBERSHIP SUPPORT

Michelle Tolhurst is a member of the Profit First team and a virtual marketing assistant. She works with the Profit First Professionals in a coaching capacity to assist them with their marketing communications.

Our partners

We know that...

Businesses need profit to achieve their goals!

The number one challenge facing business owners today is sustainable profit. Profit First Professionals help to make it a reality.

Businesses trust Profit First Professionals!

Profit First is the most recognised cash management system in the world. More than 600,000 businesses have implemented Profit First and are reaping the rewards.

Businesses need results, stability and sustainability!

Yes, businesses want profit, but they also want stability and sustainability. A certified Profit First Professional can deliver the expertise, direction and support to meet and exceed these needs.

How We Can Help You Become Sustainably Profitable

As featured in

PREPARE YOUR BUSINESS FOR PROFIT FIRST IN 5 SIMPLE STEPS

even if you’ve never read the book!

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