When: 22nd – 24th October 2024

Where: Geelong, Victoria

Venue: Waurn Ponds Estate, Nicol Drive South, Waurn Ponds

(In the grounds of the Deakin University Campus)

Profit Con is our annual members-only conference held in person for our Profit First Professional community.

We strive to provide a fun atmosphere, an environment to learn, quality speakers and a great networking opportunity, where our members can get to know each other a bit more.

Your conference ticket will include:

  • Attendance at the Welcome Drinks on Monday 21st October 2024 in the evening
  • Attendance at the Two-day Conference on Tuesday 22nd October and Wednesday 23 October 2024
  • Attendance at the Conference Dinner on Tuesday 22nd October
  • This event will be offered in person only.
If you’re a PFP and truly want to get embraced with learning, growing and just being a better PFP, I highly suggest you get ya self along to ProfitCon.

Nathan Rigney

Mastermind Day with Mike

On sale now – limited spots available

We will be hosting a Mastermind Day with Mike again this year following the success in 2023, this day will be on Thursday 24 October, at the conference venue.

Mike will facilitate the session to address the challenges of each participant and offer insights and exercises.

Registration for Mastermind Day – Upfront $2200 or Payment Plan 6 months x $440

Note – fee for mastermind day is in addition to Profit Con. All attendees must also attend ProfitCon to be eligible to attend the Mastermind day.

Speakers for 2024

Michelle Gibbings

Topic: Courageous Conversations

Read More About the Speaker

Melbourne-based Michelle Gibbings is a workplace expert. She is the award-winning author of three books and is welcomed on stages globally to help inspire leaders, teams and organisations create successful workplaces. She’s on a mission to change workplaces for the better – helping people to step up and leap into their brilliant future.

As a highly sought-after speaker and facilitator, Michelle works with leading-edge organisations to optimise outcomes by building the capability, capacity and conviction of their leaders to lead.

Roxie Bennett

Topic: The Authentic Networker

Read More About the Speaker

Roxie Bennett is a strategic relationships and community engagement specialist with a strong background in media, communications, events, and marketing. A high-level communicator and relationship builder, Roxie successfully ran her own boutique PR, events and marketing agency, Plan.it Roxie for more than a decade before joining Lake Advisory, a national professional advisory firm, as their Chief Engagement Officer in 2023 where she also utilises her skills as an Executive Life Coach. Her role is all about people – managing stakeholders, presenting on leadership, facilitating workshops, and executing all levels of community engagement.

Up until the end of 2022, Roxie has always shared her career with her on-air radio in Geelong. Roxie is also an author, releasing her wellbeing and weight loss book, ‘The Butterfly Plan’ in 2020.

Dr Ricci-Jane Adams

Topic: Tuning on our highest form of intelligence to increase our success

Read More About the Speaker

Dr Ricci-Jane Adams is the principal of the Institute for Intuitive Intelligence®, a global research-informed intuition training school. She is the pioneer of Intuitive Intelligence®, a theory and practice to increase access to our highest form of intelligence. Ricci-Jane is the author of Spiritually Fierce, Superconscious Intuition and Love Notes to the Divine. Ricci-Jane has a doctorate from the University of Melbourne and is a qualified Transpersonal Psychotherapist. She has been featured in the Australian Financial Review and is a powerhouse speaker, combining theory, science and immersive experiences to offer engaging and practical presentations. Ricci-Jane has presented to thousands around Australia, including the Seven Sisters Festival. Paradigm Shift Summit, ArtfulBiz Conference and the Profit First Masters. She has been featured on countless podcasts around the world.

Jacqui Naunton

Topic: Harnessing the power of design and brand to grow your Profit First business.

Read More About the Speaker

Jacqui Naunton is a graphic designer turned online design coach for small business owners. Jacqui is the CEO of White Deer Graphic Design where she has helped hundreds of passionate business owners grow their businesses by giving them the skills and confidence they need to create their own incredible visual brand and graphics. Jacqui has helped her clients sell out workshops, gain followers and book out their businesses through the power of design.

Jacqui is the host of Seriously in Business, the podcast for all things branding, design, marketing and business strategy. She also serves hundreds of thousands on viewers on her YouTube channel with branding advice and Canva tutorials, and leads a team in her virtual design studio to create brands, graphics and templates for passionate business owners. Jacqui is a mum, cheesecake lover and Canva enthusiast.

Donna Hann

Donna Hann

Topic: Business Clarity & Planning; Reaching Your Potential

Read More About the Speaker

Having started, grown and sold 3 businesses herself, as well as supporting many small businesses across Australia, Donna is passionate about helping leaders and business owners to step into their potential and play a bigger game! Providing the strategies and high performance habits to feel confident, empowered and limitless in their career and truly live their best life. Be it start up businesses seeking guidance to get it right the first time, or established businesses wanting clarity, strategic direction, growth and profitability, Donna provides real business insights and advice to create impact in their business and a healthy work-life blend.

Daimien Patterson

Topic: Commanding Profitability: Scaling your Business with Military Precision

Read More About the Speaker

Daimien Patterson brings a wealth of experience and resilience to the forefront as a seasoned business coach, accomplished entrepreneur, and distinguished speaker. With a foundation forged during 14 years in the military, where he ascended to command at the remarkable age of 20, Daimien’s journey reflects a commitment to leadership in challenging environments, marked by his role as a Veteran of two wars. Transitioning into entrepreneurship, Daimien navigated diverse industries, accumulating adaptability and a keen business acumen. Founding and owning multiple successful
businesses, Daimien grounds his teachings on real-world experience.

Daimien is a captivating speaker known for channelling military precision into dynamic business leadership. His journey, rooted in the Western suburbs of Sydney, exemplifies resilience, determination, and triumph over adversity. Daimien shares unparalleled insights into real-world business strategies, making him a sought-after speaker and trusted coach.

Holding a Masters in Business Administration and graduating from The Royal Military College Duntroon, Daimien’s educational journey aligns with his commitment to continuous growth and learning. Notably nominated for the Australian of The Year Award in 2017, Daimien’s accolades underscore his significant contributions to both the military and business realms.

Who will this be?

Topic: Coming soon

Read More About the Speaker

Sneak peek…

Coming soon

Mike Michalowicz

Topic: Sshh we can’t tell you yet!

Read More About the Speaker

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). Get Different will give you the tools to stand out in any market. Mike’s upcoming release All In (released January 2024) shows you how to build unstoppable teams where everyone wins.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of All InGet DifferentFix This NextClockworkProfit FirstSurgeThe Pumpkin Plan The Toilet Paper Entrepreneur and My Money Bunnies.

Who will this be?

Topic: Coming soon

Read More About the Speaker

Sneak peek

Coming soon

Registration Fees

Super Early Bird until 31 December 2023

Upfront – $1550
Payment Plan – $195 x 8 months

Early Bird until 30 April 2024

Upfront – $1850
Payment Plan – $310 x 6 months

Regular Price after 1 May 2024

Upfront – $2200
Payment Plan – $605 x 4 months (available until 20 July only)


We have secured an accommodation block for attendees at $220 per room, per night, plus $30 buffet breakfast per person. The block is from Monday 21 October until Wednesday 23 October 2024.

To book, please contact reception at Waurn Pond Estate

  • Phone: 03 5226 3000 or
  • Email: waurnpondsestate@deakin.edu.au

Please note rooms are limited, places are available on a first-come, first-served basis.

Profit First events are always something to look forward to. From great facilities, food and fun, to connection, laughs and learning. Every in person event I attend fills my cup and makes me feel grateful I am part of this family, with a common goal to help entrepreneurs do more than just survive in their business.

Profit Con Attendee

Interested in speaking or sponsoring the event?

Do you have a presentation that you feel would benefit our Profit First community?

We are accepting expressions of interest for speakers now.

To be considered you must send us an expression of interest by email that covers the following:

  • Topic name
  • A brief outline of the topic
  • Why do you feel this would be of benefit to our community
  • Speaker biography and link to a sample presentation


Send all event-related questions to michelle@profitfirstaustralia.com.au.

Interested in sponsoring the event?

Do you have a product or service that aligns well with the Profit First values and brand?

Is your audience finance professionals, including accountants, bookkeepers and coaches? Align your brand with our event. Contact us for further information.