The Profit First Podcast
Australia and New Zealand
ABOUT THE PODCAST
This podcast is for business owners who are ready to finally take control of their cash, without the overwhelm.
We know you’re busy. That’s why these episodes are short, practical, and packed with simple strategies you can actually use. Whether you’ve read Profit First, heard about it in passing, or are wondering if it’s right for your business – this is your easy, accessible next step.
By launching this podcast, we’re making Profit First more accessible than ever – getting the message out to as many business owners as possible. It’s part of our mission to eradicate entrepreneurial poverty and help businesses not just survive but thrive.
Tune in while walking the dog, doing school pickup, or between client calls. Learn how to improve cash flow, grow sustainably, and finally pay yourself — all in less time than it takes to make a coffee.
Each episode gives you one clear action step so you can listen, learn, and start implementing right away.
And if you’re a potential Profit First Professional, you’ll get an insider look at how the method works in real businesses and how you can help clients achieve life-changing results.
Let’s spread the message and simplify your finances one episode at a time.
LISTEN HERE
Tune into the Podcast using your favourity podcast app:
Apple | Amazon | YouTube | Spotify | iHeartRadio and more.
MEET YOUR HOST
Katie Crismale Marshall
Katie’s finance background began in the corporate world as a financial planner, but her passion has always been supporting small business owners. Over the years, she’s built three businesses of her own, and most recently became the CEO of Profit First Australia & New Zealand.
She’s also the author of the successful book Profit First for Tradies, and a seasoned podcast host and speaker.
Katie specialises in helping tradies and small business owners keep more of the money they’re already making, using tools like Xero, and of course, Profit First to simplify their financial systems, reduce headaches, and drive sustainable growth.
With over 13 years of experience working with small business owners, Katie brings real-world insight and practical advice to every episode. She’s here to help you take small, impactful steps toward building a more profitable business
Podcast Episodes
Did you know your team’s biggest productivity killer isn’t skill or motivation, but money stress? Financial worry is the silent thief of business growth...
Being fully booked doesn’t guarantee profit. Here’s how to fix the hidden leaks in your business. Running a business may look straightforward from the...
Are you working harder than ever but still not seeing profit? Here’s why (and how to fix it). In this episode, Nathan Rigney, a...
Running a business shouldn’t feel like drowning in numbers you don’t understand. In this episode, hospitality consultant and Profit First professional Steven Mulligan shares...
Stop chasing big jobs. Fix the leaks in your business bucket first. In this episode, Dean Evans from Workshop Whisperer reveals how auto repair...
Profit isn’t selfish – it’s your duty. In this episode with builder-turned-business owner Jack Sedgman, you’ll discover how Profit First turns the chaos of...
The real power of Profit First isn’t in the bank accounts. It’s in the shifts it creates in the way you think, plan, and...
Debt, chaos, confusion? Say goodbye. Profit First is the system that turns the tables on your business finances, starting right now. In this episode,...
Running a business isn’t just about profit margins and tax time. It’s about peace of mind. And that’s where this conversation with Craig Minter,...
If your business feels like a constant scramble for cash, there’s a better way, and it’s simpler than you think. In this episode, Tracy...
If you’re exhausted from holding it all together, this episode is your reminder that it doesn’t have to be this hard. A calmer, more...
You’re not bad with money. You’ve just never been shown how to make it work for you. This episode hits where most financial advice...
When your work starts to feel more like a grind than a calling, it’s time to ask the question: What if the very...
Profit shouldn’t be what’s left over. It should be what you decide comes first. This episode is your permission slip to celebrate even the...
Before you abandon Profit First, listen to this. In this episode, Katie pulls back the curtain on the five Profit First mistakes that sabotage...
Running a business can sometimes feel like a never-ending treadmill. You’re working harder than ever, but somehow, the money just disappears. Sound familiar? In...
Most business owners think they have a revenue problem, but what they really have is a profit problem. Today, we’re diving into a game-changing...
Your business is making money, so why is your bank account empty? If you’ve ever looked at your bank account and wondered, ‘Where did...
You’ve been told your business is profitable, but where’s the money? If your bottom line says you’re making a profit, but your bank account...