You’re not bad with money. You’ve just never been shown how to make it work for you.
This episode hits where most financial advice misses: mindset. We’re unpacking Profit First and diving deep into why profit isn’t just a math problem. It’s a habit.
If you’ve ever felt stuck in survival mode, told yourself you’re “just not a numbers person,” or struggled to take a wage while running your business flat out, this one’s for you.
Katie gets real about what it actually takes to build a sustainably profitable business. We’re not talking about sacrificing your team or dodging your bills. We’re talking about real cash-in-the-bank profit, the kind that lets you pay yourself, grow your business, and finally breathe.
In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:
- Why profit has nothing to do with being a math person (00:00)
- The truth about what real profit looks like in your business (01:06)
- Real profit is cash in the bank, not just numbers on a page (01:46)
- How building small, consistent profit habits creates a sustainable, people-first business (03:37)
- Shift your money mindset with one powerful word (07:26)
- Why you don’t need to be a numbers expert to run a profitable business (08:40)
Whether you’re Profit First curious or you’ve tried before and fallen off the wagon, this conversation will reset your perspective, reignite your drive, and maybe even make you like looking at your numbers.
QUOTES
“Profit First has very little to do with the numbers and everything to do with our mindset.” – Katie Crismale-Marshall
“We want you to see Profit First and making profit as a habit that you get into and that you choose each and every day. It’s not something that just will miraculously happen for you. We have to build those habits, and that’s where Profit First comes into being so much more about mindset than it is about the numbers.” – Katie Crismale-Marshall
“Little things that you could start with is simply just opening a bank account, naming it profit, and putting 1% into that account each and every time you have an invoice paid for you. That little step is not going to make or break you being able to pay bills, but it is going to start you getting into that habit and getting into that mindset that you are and can build a profitable business.” – Katie Crismale-Marshall
RESOURCES
Profit First by Mike Michalowicz
CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz