S2: Episode 3 || Why Small Businesses Struggle With Profit (And How To Finally Fix It) with Nathan Rigney

S2: Episode 3 || Why Small Businesses Struggle With Profit (And How To Finally Fix It) with Nathan Rigney

Are you working harder than ever but still not seeing profit? Here’s why (and how to fix it).

In this episode, Nathan Rigney, a seasoned Profit First advisor and accountant, breaks down the psychology behind cash flow, why most business owners unknowingly sabotage their own profits, and how to finally take control of your finances without drowning in spreadsheets. 

Learn how to stop being a slave to your business and start paying yourself what you’re worth. Because running a business isn’t just about sales and systems. It’s about truly understanding the money that fuels it.

This conversation is packed with practical insights that will help you see your numbers differently, make smarter decisions, and finally generate the profit your hard work deserves.

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

  • 03:26 – Why traditional accounting fails most entrepreneurs and how Profit First simplifies cash flow 
  • 06:46 – The different types of accountants and why not all of them are equipped to solve your business problems
  • 09:45 – How your relationship with money impacts your success and why self-awareness is just as important as technical knowledge
  • 14:01 – How the right financial team can help you stop struggling
  • 18:02 – What a Profit Generator really does  
  • 23:19 – How to start thinking like a business owner
  • 26:14 – Must-hear advice for accountants and business owners who want to thrive instead of just survive

 

QUOTES

“If my car is running rough, I’m not going to the tyre place. I need to fix the actual problem. For many clients, the same is true. You have to know what part of the business really needs fixing first, instead of putting a band-aid on something else and hoping it solves the problem.” – Katie Crismale-Marshall

“We want to be able to help them ask better questions. Because often, most business owners have never been taught around the financial side. And once they start asking better questions, they can make smarter decisions and move through changes much quicker.” – Katie Crismale-Marshall

“Your clients haven’t done an accounting degree. They don’t know how to read a balance sheet or a profit and loss. But what they do understand is what’s in their bank account. And that is real.” – Nathan Rigney

“The truth will set you free, but it’s going to hurt. There’s going to be a lot of pain in that process. When someone starts prodding, you feel uncomfortable, you start squirming in your chair. But if you talk about what’s really holding you back, it will set you free.” – Nathan Rigney

 

RESOURCES

Profit First by Mike Michalowicz

 

CONNECT WITH NATHAN RIGNEY

 

CONNECT WITH KATIE CRISMALE-MARSHALL 

Instagram: https://www.instagram.com/profitfirstanz/

Website: https://www.profitfirstaustralia.com.au/  

LinkedIn: https://www.linkedin.com/company/profitfirstanz/

YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw

Facebook: https://www.facebook.com/profitfirstanz

 

 

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