Caroline Smith

Certified Profit First Professional

Company: Jackadder Business Consulting Pty Ltd

Role: Profit Strategist

Location: Woodlands, WA



My absolute favourite thing in business is creating strategies to help business owners become more profitable so I became the ‘Profit Strategist’. It’s a skill developed during my 25 plus years working in IT, where my primary focus was helping people make the best use of the systems they had and helping them design and build new, more efficient systems that provided the right dynamic for results.

I have transferred those multiple decades of valuable experience and expertise into the last decade plus that I have supported business owners and their money. But managing money the way most of us were taught to or told to in business isn’t helpful when it comes to profit. In fact, outdated money management systems frequently leave business owners increasingly frustrated, overwhelmed and feeling poor, juggling money from month to month, hoping there will be enough.

When I came across “Profit First”, the book by Mike Michalowicz, I couldn’t put it down and finished reading it in record time. Finally, here was a method to help my clients genuinely become profitable, using simple, repeatable, small steps that would move them in the right direction, without being scary or overwhelming.

As a Certified Profit First Professional, I have the exact tools needed to analyse your business without needing to have worked with you for years. With the insights I gain I help you identify key areas to change to improve your profitability. From there, we develop a strategy that will take you to where you want to be, a sustainable and profitable business.

I love using Profit First to help business owners achieve their dreams and my Profit First clients continue to experience wins they never imagined were possible.


“I was lucky enough to get the help of Caroline to guide me through the progress of implementing Profit First. I was struggling with working out how to get all my figures into the right percentages, it was great to have the support and a guided program. I am now able to put money in my vault and have now created profit for the first time in my working life.

My next focus is working towards having at least 3 months of money available, so I won’t go into a flat spin if we ever have another situation like Covid again. I nearly lost my business and using this method with the support completely turned my life around. Thank you, Caroline for the guidance I needed to make sure I put profit first!”

Kate Milne, Physiotherapist, Country Wide Physio


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