Craig Minter

Certified Profit First Professional

Company: The Healthy Business Lab

Role: Profit Coach/CPA Accountant

Location: Sydney NSW but servicing clients Australia wide



Craig is a new age CFO who takes a very different approach to helping business owners make sense of their numbers.Yes, he’s…

  • a Certified Practicing Accountant (CPA).
  • worked in, and with; health, private sector, and not-for-profit organisation’s in Australia and abroad over the past 20 years.
  • managed the financial direction of startups through to nationally recognised organisations with turnover of $200M .
  • spent his working life living in spreadsheets demystifying numbers for those he works with.

But the difference is, Craig is a Mastery level Profit First Professional. Leveraging business owners’ human behavior and unique money code with money archetypes to unlock the shackles many face around money.Ultimately ensuring business owners feel safe and secure with money and enabling them to grow their business through focusing on their zone of genius.


  • Heath & Wellbeing
      • Allied Health (e.g. Physio, OT, Chiro, Psychology)
      • Alternative health (e.g. Naturopath, Kinesiology)
      • Fitness related (e.g. Gym owners, personal trainers)
      • Sport related (e.g. professional firms supporting sporting groups/individuals)
  • Franchisee’s/Franchise groups