Transform Your Business from a Cash-Eating Monster

to a Money-Making Machine

Profit first book

Join the 268,000+ who have read the Profit First book!

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In his follow-up to the cult classic The Toilet Paper Entrepreneur and the game-changing book, The Pumpkin Plan, author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating— will become permanently profitable.

In his signature frank and compassionate tone, Michalowicz reveals why the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior, but a myth that locks you into a never-ending cycle of selling more yet profiting less.

In Profit First, Michalowicz explains how this age-old accounting formula turns great businesses into cash-eating monsters, trapping you in a day-to-day, check-to-check struggle to survive. He reveals how to flip that “Frankenstein Formula” and take profit first without compromising your business, and why the Profit First Formula of Sales – Profit = Expenses actually forces innovation, supports sustained growth and skyrockets profits. You are about to discover the step-by-step Profit First system that shows you how to radically change the financial health of your business…from your very next deposit.

5 Ways to Boost Your Profitability

Get your copy today!

Profit first book

Discover more books by Mike Michalowicz

I am working harder and harder in my business.
I want my time back!

My business has hit a growth ceiling. I want to grow fast and strong right now.

I am building a company for the first time. I want to know what I need to do.

My business isn’t as established as the competition. I want to be the industry leader.


even if you’ve never read the book!

Thanks for your interest, check your inbox for the free guide.